Dimensions
of Service Quality
A. Reliability
•
Reliability: Ability to perform the
promised service dependably and accurately.
1. Providing services as promised
2. Dependability in handling customers' service problems
3. Performing services right the first time
4. Providing services at the promised time
5. Keeping customers informed about when services will be
performed
B. Responsiveness
•
Responsiveness: Willingness to help customers and provide
prompt service.
6. Prompt service to customers
7. Willingness to help customers
8. Readiness to respond to customers' requests
C. Assurance
•
Assurance: Knowledge and courtesy of employees and their
ability to inspire trust and confidence.
9. Employees who
instill confidence in customers
10. Making customers feel safe in their transactions
11. Employees who are consistently courteous
12. Employees who have the knowledge to answer customer
questions
D. Empathy
·
Empathy: Caring, individualized attention the firm
provides its customers.
13. Giving customers individual attention
14. Employees who deal with customers in a caring fashion
15. Having the customer's best interest at heart
16.Employees who understand the needs of their customers
E. Tangibles
•
Tangibles: Appearance of physical facilities, equipment,
personnel, and communication materials.
17. Modern equipment
18. Visually appealing facilities
19. Employees who have a neat, professional appearance
20. Visually appealing materials associated with the
service
21. Convenient business hours